A property marketplace relaunch that tripled listing-to-lead conversion and cut cost per lead 45%.
Where it started
UrbanEstate's portal took eight seconds to load a search page, buried enquiry forms three clicks deep, and ranked nowhere for the city-plus-property searches their buyers actually typed. Agents paid for leads the site should have generated free.
A relaunch had to preserve thousands of indexed listing URLs — losing that SEO equity would have set the business back a year.
What we built
We rebuilt the marketplace on Next.js with server-rendered listing pages, instant map-based search, and enquiry actions visible at every scroll depth. Every listing page became a conversion-optimized landing page with structured data for rich search results.
A meticulous redirect map preserved every indexed URL. Within two months of relaunch, organic traffic doubled — the combination of speed, structure, and schema moved rankings across the board.
- Next.js rebuild with sub-second search experience
- Map-first discovery with saved searches and alerts
- Enquiry CTAs and WhatsApp actions at every scroll depth
- Complete SEO migration preserving 4,000+ indexed URLs
- Structured data driving rich results for every listing
Drag to compare
- Sub-second interactive search
- One-tap enquiry and WhatsApp
- Page-one rankings, 2x traffic
- Mobile-first, app-like feel
Inside the build
“Our new site loads instantly, ranks on page one, and leads tripled within a quarter. It paid for itself in eight weeks.”