A checkout and storefront rebuild that lifted conversion 94% in sixty days and pushed ROAS past 4x.
Where it started
GreenGrid sold premium solar and energy products with strong traffic but a 0.9% conversion rate. The checkout demanded account creation, shipping costs appeared at the last step, and product pages answered none of the technical questions buyers had.
Ad spend was scaling but returns weren't — the funnel leaked more the harder marketing pushed.
What we built
We rebuilt the storefront on Shopify with conversion as the only success metric: guest checkout, upfront shipping, technical spec comparisons, installation guides, and financing options on every product page.
Post-launch CRO sprints tested one hypothesis per week. Bundles and a compatibility finder raised average order value 28% while remarketing flows recovered abandoned carts at twice the previous rate.
- Guest checkout with upfront shipping and taxes
- Product pages answering every technical objection
- Compatibility finder guiding bundle purchases
- Weekly CRO experiments post-launch
- Klaviyo flows recovering 2x more abandoned carts
Drag to compare
- 1.75% conversion — up 94%
- Guest checkout in 90 seconds
- Total cost visible from cart
- Self-serve technical guidance
Inside the build
“They rebuilt our checkout and conversion jumped 94% in sixty days. Our best-performing investment this year, full stop.”