Artificial Grass & Landscaping · Marketing · 2025
A UAE-focused SEO, PPC, performance marketing, landing-page, and lead-generation programme for an artificial grass and landscaping business.
SEO + PPC
Acquisition mix
UAE-wide
Location targeting
Full-funnel
Campaign structure
Lead-first
Conversion strategy
01 — THE CHALLENGE
Where it started
Eagle Turf needed stronger online visibility, a clearer brand presence, and a scalable way to generate qualified inquiries across the UAE for artificial grass and landscaping services.
02 — THE SOLUTION
What we built
Webprobity combined technical SEO, local search, Google Ads, Meta advertising, landing-page optimization, WhatsApp conversion, remarketing, and performance monitoring into one acquisition system.
- Technical SEO, keyword research, competitor analysis, metadata, internal linking, and image SEO
- Location-based Google Search campaigns with conversion tracking and negative-keyword management
- Facebook and Instagram lead, traffic, conversion, and remarketing campaigns
- Landing pages, CTA optimization, WhatsApp conversion, and campaign-to-page matching
- Search performance monitoring, analytics, reporting, and ongoing optimization
03 — THE TRANSFORMATION
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After
- Integrated SEO and paid acquisition
- UAE-focused targeting
- Matched landing-page journeys
- Measurable lead-generation system
Inside the build
“A performance-led digital marketing system built to improve visibility, qualified inquiries, and scalable acquisition across the UAE.”
ClientEagle Turf UAE
IndustryArtificial Grass & Landscaping
TimelineOngoing digital growth programme
Year2025
ServicePerformance Marketing
Stack
Google AdsMeta AdsGoogle AnalyticsSearch ConsoleSEO toolingConversion tracking
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