Strategy · 7 min read

After rescuing dozens of failed projects, we know exactly how they start. What to ask, what to run from, and what a healthy engagement looks like.

StrategyFebruary 22, 20267 min read

The red flags

Failed projects announce themselves early. A quote without questions means they're pricing a guess. No staging access means you'll see problems at delivery, not during it. 'Trust us' instead of written milestones means the timeline is fiction. And a price dramatically below every other bid isn't a bargain — it's a different, smaller project wearing your project's name.

  • Quotes issued without asking about your business
  • No weekly demos or staging access
  • Vague milestones, no written scope
  • You don't own the code or accounts
  • Portfolio screenshots but no reachable references

The green flags

Healthy engagements share a shape: discovery before quoting, fixed milestones with demo checkpoints, source code and accounts in your name from day one, honest 'no's when a request hurts your outcome, and references who answer the phone. Teams that behave this way have nothing to hide — because the work holds up.

One question that reveals everything

Ask: 'Tell me about a project that went wrong, and what you did.' Teams that share a real story with real accountability have systems for when things break. Teams that claim nothing ever goes wrong are telling you how they'll behave when it does.

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