The red flags
Failed projects announce themselves early. A quote without questions means they're pricing a guess. No staging access means you'll see problems at delivery, not during it. 'Trust us' instead of written milestones means the timeline is fiction. And a price dramatically below every other bid isn't a bargain — it's a different, smaller project wearing your project's name.
- Quotes issued without asking about your business
- No weekly demos or staging access
- Vague milestones, no written scope
- You don't own the code or accounts
- Portfolio screenshots but no reachable references
The green flags
Healthy engagements share a shape: discovery before quoting, fixed milestones with demo checkpoints, source code and accounts in your name from day one, honest 'no's when a request hurts your outcome, and references who answer the phone. Teams that behave this way have nothing to hide — because the work holds up.
One question that reveals everything
Ask: 'Tell me about a project that went wrong, and what you did.' Teams that share a real story with real accountability have systems for when things break. Teams that claim nothing ever goes wrong are telling you how they'll behave when it does.
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